Dash Kadam
Senior Product Designer
The project aimed to understand Uniqlo's customer base and shopping behavior through on-site data gathering and guerrilla testing. It involved developing features to incentivise customers to use the under-utilised app effectively.
View case study
This project aims to understand user behavior and shopping experiences on the Razer online store. It involves developing detailed personas to enhance customer engagement and satisfaction, ultimately improving the overall purchasing process.
View case study